"Focus" Dope Industries T-shirt
This is a one color silk screen t-shirt design for Cape Town based clothing label Dope Industries - a skate/street wear label since 1998. The design is called the 'Focus' - referring to a slang term used to describe a skateboard deck that as been broken or snapped.
The idea for the design came about when I discovered an old photo I took of some of my broken skateboards round about 2000 or 2001 when I was a still a student at the University of Pretoria. I ended up using this photo for a business card design that Jamie (the owner of Dope Industries) saw, and that developed into doing a t-shirt design for his label. We stacked some broken boards he had lying around his work shop, some were broken into smaller pieces to make the stack more balanced - visually and literally.